LEARNING OUTCOMES
The Communication in Public Health course seeks to clarify to students the ways in which an employee, an executive or a company or organization can communicate with the public, at an interpersonal or mass level, in order to achieve their professional goals.
The subject matter of the course aims to acquaint and familiarize students with human-social communication. It also seeks to teach students ways and techniques by which the executives of an organization communicate more effectively and solve problems in the context of the operation of an organization.
With the successful completion of the course students should:
- know and understand the concepts of human-social and operational communication
- distinguish the characteristics of the means of communication, as well as the criteria for their choice, and be able to assess which of them will be used by companies and employees according to the occasion
- understand the importance of strategic thinking of communication for the success of an organisation and develop a strategic communication plan
- distinguish the basic forms of communication and their characteristics (interpersonal-mass, direct-indirect, verbal-nonverbal, external-internal, formal-informal) and assess in which cases and in what ways they should be applied by a business or employee
- understand how to deal with a communication crisis or various internal conflicts in an organisation and judge how to resolve them.
GENERAL SKILLS
- Adaptation to new situations
- Decision-making
- Autonomous work
- Teamwork
- Respect for diversity and multiculturalism
- Criticism and self-criticism
- Promoting free, creative and inductive thinking
CORSE CONTENT
- Defining concepts of communication and business communication;
- The communication process
- The means of interpersonal and mass communication
- Strategic communication planning
- Forms of business communication
- Problems in operational communication and how to address them
- Crisis management negotiation
- Managing internal conflicts
- Public Health Crisis Management and Communication
STUDENT EVALUATION
The evaluation language is Greek.
Written final examination (100%) in Greek which includes:
- Analysis of roles and stakeholders in a short case study
- Essay development questions
- Comparative evaluation of theory elements
RECOMENDED BIBLIOGRAPHY
- Kotzaiazoglou, I & D. Paschaloudis. 2002. Organizational Communication, Communication for Enterprises and Organizations. Patakis.
- Boga-Carteri, K. 2005. Communication human, operational. University Studio Press, Thessaloniki
- Argenti, P.A. 2006. Corporate Communication. 3rd Boston, Massachussets: McGrawHill.
- Boveé, C.L. & Thill, J.V. 2010. Business communication today. 10th Saddle River, NJ: Prentice Hall International Inc.
- Himstreet, W.C., Baty, W.M., Lehman, C., Autrey, E. 2003. Operational communications (Met.: G. Basourakos, N. Sarris).
- Guffey, M.E. & Loewy, D. 2010 Business Communication: Process and Product. 7th South-Western College Pub.
- Kontis, Th. 1992. Operational communications. Modern Publishing.
- Locker, K. & Kaczmarek, S. 2010. Business Communication: Building Critical Skills. McGraw Hill.
- Fanariotis, P. 2010. Operational communication: introduction to the theory and technique of modern business communication. Stamoulis
Related scientific journals:
- Journal of Communication
- European Journal of Communication
- Mass Communication and Society
- Corporate Communications: An International Journal
- Corporate Reputation Review
- International Journal of Media Management
- Journal of Communication Management
- Journal of Contingencies and Crisis Management
- Journal of Change Management
EUDOXUS
- ΟΙ ΕΠΙΧΕΙΡΗΣΕΙΣ ΜΕ ΑΠΛΑ ΛΟΓΙΑ, ΣΥΛΛΟΓΙΚΟ Λεπτομέρειες
- Επιχειρηματικότητα και μικρές Επιχειρήσεις 2η Έκδoση, David Deakins, Mark Freel Λεπτομέρειες